Conversely, Burger King has introduced many products which failed to catch hold in the marketplace. In 1957, the ' Whopper' became the first major addition to the menu, and it has become Burger King's signature product since. Burger King's new owner, 3G Capital, later terminated the relationship with CP+B in 2011 and moved its advertising to McGarryBowen, to begin a new product-oriented campaign with expanded demographic targeting.īurger King's menu has expanded from a basic offering of burgers, French fries, sodas, and milkshakes to a larger and more diverse set of products. While highly successful, some of CP+B's commercials were derided for perceived sexism or cultural insensitivity. In 2003, Burger King hired the Miami-based advertising agency Crispin Porter + Bogusky (CP+B), which completely reorganized its advertising with a series of new campaigns centered on a redesigned Burger King character nicknamed 'The King', accompanied by a new online presence. A series of less successful advertising campaigns created by a procession of advertising agencies continued for the next two decades. The 1970s were the 'Golden Age' of the company's advertising, but beginning in the mid-1980s, Burger King advertising began losing focus. 3G, along with partner Berkshire Hathaway, eventually merged the company with the Canadian-based doughnut chain Tim Hortons, under the auspices of a new Canadian-based parent company named Restaurant Brands International.

The new owners promptly initiated a restructuring of the company to reverse its fortunes. In late 2010, 3G Capital of Brazil acquired a majority stake in the company, in a deal valued at US$3.26 billion. Over the next half-century, the company changed hands four times and its third set of owners, a partnership of TPG Capital, Bain Capital, and Goldman Sachs Capital Partners, took it public in 2002. After Insta-Burger King ran into financial difficulties, its two Miami-based franchisees David Edgerton (1927–2018) and James McLamore (1926–1996) purchased the company in 1959 and renamed it 'Burger King'. Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based restaurant chain. Burger King ( BK), known as Hungry Jack's in Australia, is an American-based multinational chain of hamburger fast food restaurants.

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